WATCH: BEN BALLER, SEASON 1

Ben Baller: 1st Season, 6 Episodes. Enjoy. www.IFANDCO.com

A$AP YAMS REMEMBERED IN A$AP FERG’S CUSTOM ‘YAMBORGHINI’ CHAIN

Everyone knows that A$AP Yams was an influential cornerstone of the modern rap industry. The founding member and producer of A$AP Mob devastated the community with his passing in 2015. When his lon...

IF & CO. POP-UP 2016: NEW YORK CITY

IF & Co. will be in New York City this December 8-11! Swing by during opening hours to shop, talk custom jewelry, or come just to say hello. The popup will be in Chelsea showcasing our unique ...

5 GIFTS YOUR GIRL WILL LOVE THIS VALENTINES DAY 2017

It’s February and the one thing on every girl’s mind is Valentine’s day. Sometimes, finding the right gift can be a headache. With just two weeks left to find that special something for your specia...

ICED OUT LIGHTNING BOLT PIECE FOR JBALVIN

Just last week was when the globally-recognized Colombian superstar J Balvin Try it Yourself » Ben for next new piece. The piece had to be something clean and meaningful, not just to himself but so...

KANYE WEST'S JEWELRY / FEATURING BEN BALLER

Ben Baller stands for more than any product, he represents a way of living an ambitious lifestyle with a success-oriented mindset fueling your psychological engine. The good man hustles and grinds ...

KOI FISH FOR GOOD LUCK, JUSTIN BIEBER & FLOYD MAYWEATHER, POST-VICTORY

Big ups to TMZ for featuring Justin Bieber's latest piece, the Koi Fish, at the post-fight celebration following Floyd Mayweather's victory against Miguel Cotto. For those who haven't seen it, it w...

CUSTOM ADIDAS YEEZY BOOST 350 (GOLD & DIAMONDS)

Every thing we create here at IF & Co., we believe, should result to closest representation of your very own self-expression to the world in physical form. The way we do that is by having an ex...

CUSTOM CANON 5D MARK III CAMERA PENDANT

Jay, owner of 1st Impression Studio, reached out to us via contact form last week to design and create something that pertains to his biggest passion; photography. With a comfortable spending budge...