Our Story

We are a team of custom jewelers who love to make intricately crafted, high-end jewelry pieces. Built on decades of hands-on craftsmanship, we honor detail, culture, and tradition in everything we make. We’re trusted by a growing roster of globally recognized brands, celebrities, icons, and athletes, alongside loyal clients from across industries worldwide.

Foundational Years

Our story began long before IF & Co. had a name. In a modest space, we built a tight, hands-on creative process and let the work speak for itself. As demand for custom jewelry designs grew, so did our presence. Happy clients spread the word, curiosity reached beyond our region, and by the early 2000s, IF & Co. was born.

Carrying the Craft

Our team naturally grew over time, bringing in experienced craftsmen and jewelers into the team. Each were carefully chosen for their ability to carry forward our quality standards and shared values.

Commissions to Icons

Our portfolio combines custom commissions with in-house statement pieces. We work in gold, platinum, and diamonds to create and personalise pendants, necklaces, bracelets, engagement rings, wedding bands, grills, luxury watches, and more. Among our most celebrated designs, the Micro Jesus Piece proves that excellent detail creates impact. Compact, intricately crafted, and culturally enduring, it’s a clear reflection of our craftsmanship and originality.

Global Influence & Trust

Ben Baller and the IF & Co. team have partnered with an incredible range of clients over the years, creating custom pieces for musicians, athletes, and entertainers including Michael Jackson, Drake, Kanye West, Justin Bieber, and Tom Cruise. Our work has appeared on red carpets, at major award shows, and on stage during some of the most memorable performances of the past few decades.

Today, we continue to collaborate closely with individuals and brands across industries.

Brand Partners and Celebrities

Trusted by world-class brands and talent, including the NFL, LIV Golf, Adidas, EA Sports, MTV, General Mills, Constellation Brands, Chivas Regal, Captain Morgan, Snickers, Rocafella Records, A Bathing Ape, and Empire, plus icons like KAWS, Takashi Murakami, Drake, Pharrell, Justin Bieber, Travis Scott, Kendrick Lamar, Snoop Dogg, Bad Bunny, J Balvin, Kid Cudi, ASAP Rocky, Kanye West, Kendall Jenner, Paris Hilton, Tom Cruise, Floyd Mayweather, and Derrick Rose. Internationally, we’ve also worked with artists Mark Tuan, Jackson Wang, GOT7, G-Dragon, Jay Park, and many more.

Media & Industry Recognition

We’ve been recognized in publications like Harper’s Bazaar, Complex, the LA Times and more. Our work showcases our design approach and our position in custom jewelry. We're also proud to partner on notable projects, including the official LIV Golf championship rings and unique pieces for leading global brands.

The Finest Materials

Quality sits at the heart of everything we do. From material selection to ethical sourcing, we handle every step with care to deliver the best possible results. We focus on traditional processes and natural stones that meet our standards. Each element is chosen and shaped to prioritize craftsmanship, clarity, and longevity.

Showroom Presence

At IF & Co., your vision comes first. Whether you’re creating a custom piece with meaning or choosing from our collections, we’ll guide you from first idea to final details so that your jewelry reflects what matters most.

Visit our showroom for an experience shaped by history and culture. Our knowledgeable team is here to help you explore our work and begin your next piece.